Site Analytics

Comprehensive view of roster health, engagement, and campaign reach.

Classmates

Analytics — How It Works

Overview

A comprehensive view of roster health, outreach, and site engagement — who we've reached, where they live, how they're responding, and what they're doing on the site.

Attendance Funnel

Shows how many living classmates have responded to the reunion and what they said. "Confirmed" means Definitely or Probably attending.

Attendance Projection

Forward-looking headcount estimate for the October 2027 event. Three scenarios apply different conversion rates to each response group, then adjust for 18-month cohort mortality.

Cohort SMR
Standardized Mortality Ratio — this class's observed death rate divided by the national SSA average. SMR above 1.0 means higher-than-average mortality.
18-mo mortality
Probability a living classmate dies before the event, adjusted by SMR. Applied equally to all scenarios.
Base conversion rates
Definitely 95%, Probably 75%, Not sure 20%, Probably not 5%. Guests scale with each group's average guest count.

Roster Health

Email Coverage
What percentage of living classmates have an email address on file. The gap is your unreached audience.
Portrait Coverage
What percentage of living classmates have a yearbook photo matched. Use the Photo Matching page to improve this.

Recent Activity

The latest check-ins on the site — newest first. Shows who has logged in and confirmed their info recently.

Site Traffic

Authenticated classmate visits over the last 30 days. Shows page popularity and daily active visitors so you can see which parts of the site are drawing attention.

Face Game

Stats for the yearbook face-matching game — total rounds played, unique players, and average score. Shows how engaging the game is and which classmates are playing most.

Geographic Distribution

Where living classmates live, broken down by state. The Top States bar chart shows the highest-concentration states at a glance — useful for planning travel logistics and targeted outreach.

Community Engagement

Memory Wall activity — posts, hearts, and replies. Shows how actively classmates are connecting with each other on the site.

Email Campaigns

Log of broadcast emails sent through the site — date, subject, audience, and delivery results. Use this to track which waves have gone out.